Fabletics; The Brand that is Making Waves in the Fitness Industry

Many companies have been cautious when considering the establishment of pop-up stores. Users commonly browse at the store and look for cheaper items in other places. This has made it hard for the stores to thrive because they are not selling as much as they would like.


Fabletics has been an anomaly because of their approach to retail stores. Their tactic has been termed as reverse showrooming since they have made browsing to work for them. The current strategy allows them to organize events in the community where they can engage with the members of the public. This means that they connect with the local markets on a personal level and establish trust with them. They are able to listen to what the people want and then strategize their model and products around those needs. The membership model that the fitness company uses has aided them in understanding their customers and giving them personalized service.


The strategy has worked out for them so far. This is judging by the numbers that they record. More than 20% of the people who enter into their stores are prospective customers. A huge percentage of visitors to the store are actual members. Fabletics has integrated syncing technology into their stores. The piece of clothing that a customer tries is automatically added to their shopping cart. Fabletics is able to provide a seamless shopping experience to its members.


CNBC recently interviewed Kate Hudson. She offered a few success tips in the interview that aided her to grow the brand into what it is today. Kate advises that one should identify marketing opportunities early enough because they can be what set you apart from other brands. She says that managers and business owners should try and be at the top of the game. This helps one to know how the business is performing and where improvements have to be made.


Kate also noted that data analysis would allow you to determine prices and create products depending on the demand. There is a lifestyle quiz that Fabletics offers on its site. The quiz helps them to know your tastes and what you like so that they can recommend the best gear for you. There is a wide variety of items for you to choose from and you are assured to find something that you like.

Helping Education with A Non Profit Initiative

A new plan has been put in place at the University of Maryland (https://www.benzinga.com/news/17/03/9165680/university-of-marylands-non-profit-initiative-is-changing-higher-education) to help expose students to non-profit and volunteering work, in an attempt to create the next generations of leaders and competitors in the future industry of the world. According to Levenson himself, “Over the years, we found that there were these amazing organizations headed up by extraordinary people that often fell short of their mission because these people lacked, frankly, some of the business skills that you need to be successful,”.

The plan has two primary goals.

  1. To make sure that every student who graduates from that school, graduates with the information and the motivation to give back to the world.
  1. To train the non-profit leaders of the future.

With the continuing evolution of American education as we head towards various new methods of teaching our students and new ways to prepare them for the future, this may soon become methods that many other schools will take in the future. The success of the program could be a sign of much better things to come in the future.

Born to a Jewish family in Washington D.C., Bruce Levenson grew up in Chevy Chase, Maryland. He graduated from Law School at American University while continuing his career as a journalist at the Washington Star. He would later go on to co-found the United Communications Group in 1977 with his friend Ed Peskowitz in an apartment publishing a newsletter. In 2004 he bought the Atlanta Hawks with the then known Atlanta Spirit LLC (now known as Atlanta Hawks LLC).

Loving to give back to the community and to help others, Bruce Levenson has done many things to aid other people. His background in philanthropy has made him a participant in many different organizations and both he and his wife Karen have supported the Anti-Defamation League.

Dave Giertz emphasizes that it is Beneficial to Talk to Clients about Social Security

Most financial advisors shy away from the topic of social security due to its ambiguity. The rules guiding the social security are about 2700, which make it complex and hard to comprehend. According to Nationwide Finance’s executive leader, David Giertz, it is of paramount importance to engage clients in this discussion. He advised the financial institutions to try to work around the rules in order to understand them for the benefit of their customers. Social security makes about 40 percent of retirement plans at http://www.cnbc.com/2016/06/29/these-big-mistakes-will-result-in-smaller-social-security-checks.html, which makes it a significant item to ignore. It is necessary to advise people to save more on social security in order to increase their retirement benefits.

Information Is Key

Nationwide Finance recently conducted a survey of people who are planning to retire and those that are ten years into retirement. According to Dave Giertz on yolasite.com, the survey showed that individuals are willing to be educated about social security as 4 out of 5 people changed their advisors if they were not informed about social security. The survey also showed that those who were not properly informed opted out of the social security earlier and risked losing about $300000 in 25 years, which translates to big amounts if broken down to one month.

About Dave Giertz

David Giertz is a renowned expert in the financial sector. Having attained a BS and an MBA from the revered Millikin University and the highly ranked University of Miami respectively, he is well equipped for his roles.

Dave Giertz’s professional experience in the financial sector runs for over 30 years. He has previously held top headship positions for a number of companies with nationwide recognitions. Dave joined Nationwide Financial as the President for Financial Institutions Distributors Channel in 2004. He moved up the ladder to be the president for Financial Institutions and Wirehouse Distribution Channel on SoundCloud.com. He currently holds the position of overall President of the firm. His main roles include creating business strategies for the firm and its products.

Flavio Maluf Points out the Economic Implications of the UK Exiting the European Union

Flavio Maluf is an acclaimed executive in Brazil. He is known for being outspoken on a variety of issues, precisely those concerning economics. Last year, Flavio could not fail to analyze a historical situation that would affect the global economy, Brexit. He pointed out four implications that would be triggered by the departure of the United Kingdom from the EU.


  • British Economy


In this case, Flavio Maluf drew the impact from Paulo Figueiredo, the director of operations of FN Capital. Paulo asserted that the UK’s departure would result in a significant decline in the investments it receives. Further, the end of free movement of goods and people between EU member countries would trigger adverse outcomes.


  • Foreign Trade in Europe and the UK


Flavio suggested that the exit from the EU would mean that the UK would institute new rates on quotas and tariffs. This would most likely affect its foreign trade with the EU negatively.


  • Brazilian Imports and Exports


According to Flavio, Brazil stood a high chance of benefiting from bilateral agreements with the UK. Nonetheless, he said the benefits would be minimal since the UK is not a top trading partner of Brazil.


  • European Union


The exit would mean a significant loss for the EU as most of its structures were centered around the UK, France and Germany. With France displaying weakness in its economy, it is up to Germany to support the EU economically.


About Flavio Maluf


Flavio Maluf is the current president of Eucatex Group. He assumed the role after succeeding his uncle who was at the time the company’s president. Flavio had to familiarize himself with different aspects of the company in a bid to run it appropriately. As a result, Flavio embarked on his career at Eucatex by first working in the trade area for several years before moving to the industrial division.


Since taking up the president’s role, Flavio Maluf embarked on the modernization process. He has maintained an aggressive profile in that he continuously seeks not only the success but also the perfection of Eucatex on a daily basis. Aside from Eucatex, Flavio has a mechanical engineering degree from Armando Alvares Penteado Foundation coupled with administration studies from the New York University.

Lime Crime: What Makes Their Products Unique?

Makeup has given many people a reason to stay confident and express themselves. Studies have shown that people who wear makeup feel good about themselves and they get a boost of self esteem. While there are many makeup brands in the market, some people, especially women, do not know how to pick makeup that complements their skin and complexion.



If you are looking for ways of changing your look, try Lime Crime products today. They have a wide range of products which are designed to give women as many makeup options as possible. Their makeup products come in various colors to suit various skin types, complexions and even outfits.



Where Did the Brand Name Come From?



Many women, as well as men, use products by this brand but they do not know the genius behind the brand. The founder and CEO of the brand is Doe Deere. Doe has a creative streak and she harnessed her passion for color and fashion to come up with a brand that has now become a force to reckon with.



Range of Products



One of the products associated with the line is the matte lipstick trend. Doe will go down in history as one of the pioneers of matte lipstick in the beauty industry. The matte Velventines come in different shades of colors, especially in red.



After launching their matte lipstick, they created other colorful lipsticks including the metallic Velventines and recently, the diamond crusher bundle. Their other lip products in the bundle include Cheap Thrill, Choke and trip.



Apart from lip products, Lime Crime also makes eye makeup products and nail polish. They also have facial products including their highlighter which is recommended for use on the cheeks, lips, nose and the cupid’s bow.



Why this Brand?



When you choose makeup products, it is important to consider the safety of your skin as well as the quality of the products. With this brand you get both. Their products are vegan and cruelty-free. They are also made with all the care and love to make your face look its best at all times.



Social Action and Hollywood Chops, the Peculiar Career of Thor Halvorssen

The terms, “Renaissance man,” and, “Politically uncategorical,” have both been used to describe the noted political activist, Thor Halvorssen Mendoza, the son of the famous Venezualean investigative journalist and television CEO, Thor Halvorssen Hellum. One of the reasons why Mr. Halvorssen has earned such a reputation is due to the depth and breath of his work which extends well beyond the political arena. Though he is primarily known for social activism and his association with the highly regarded, non profit human rights institution, The Human Rights Foundation, a group he co-founded and chairs to this day, Halvorssen also has many ties and connections to Hollywood and the independent film circuit where he has produced numerous films, namely, documentaries that cover many of the topics his foundation attempts to bring to light. Watch Video Here .

Halvorssen’s first made headway in the world of cinema in the mid 2000s with work on the 2006 documentary film Hammer and Tickle. The film discusses how the commoners during the the reign of the Soviet Union utilized comedy and satirical humor to critique the repressive political power structure right under Stalin’s nose. That same year Halvorssen executive produced the documentary, Freedom’s Fury, another documentary which focused in on infamous Melbourne Olympic games, specifically the water polo match between Hungary and Russia in which, tensions boiled over to such a point due to political strains between the two countries that the match ended in bloodshed, earning the event the historical title of the Blood in the Water Match.

From there Thor would produce The Singing Revolution, another documentary film which focused on Soviet corruption and the various and hopeful ways the Estonians of that time period used songs as covert political measures to resist their oppressors.

In 2007 he produced two films, both of which recieved generally positive reviews, the first of which was The Sugar Babies, a documentary which looked into the corruption surrounding the sugar trade in Haiti and then, later that same year, he produced the film for which he is generally most widely known, Indoctrinate U. Indoctrinate U was one of the most widely talked about films that Halvorssen had done up until that point but also one of the most controversial and contended due to the fact that it examined the near totalitarian atmosphere which had taken hold of nearly all major and minor college campuses in the United States of America. Halvorssen continues to work in the field of film to this very day and is currently working with the X-Men 2 director, Bryan Singer, on a big screen adaptation of R. A. Heinlein’s science fiction classic, The Moon is a Harsh Mistress. Thor LinkedIn .

http://www.huffingtonpost.com/thor-halvorssen for more.

How Construcap Is Expanding Its Activities

The construction industry is one of the primary drivers of economic growth in Brazil. Over the last decade, the industry has undergone a massive restructuring driven by the structural transformation of the Brazilian economy. In 2009 to 2013, the industry grew at 7.1%, thanks to the increased demand for real estate, huge government’s investment programs to address infrastructure deficiencies and prepare the country for the hosting of the 2014 FIFA World Cup and the 2016 Olympic Games.


In 2014, the company entered a recession but not as worse as the one experienced in 2006. The industry experienced a decrease in output leading to a decelerating economy. However, credit supply was unrestricted, and there was high domestic demand but not as high as the one experienced in 2009 to 2013. This affected the growth of the Brazilian construction sector.


Despite the slow development of the construction sectors, Construcap has beaten the odds and continued to receive construction projects. Construcap is a Brazilian-based construction company that was established in 1944 by five engineers namely; Iório Adami, Júlio Capobianco, John Ulic Burke Jr., José Mandacaru Guerra and José Ribeiro do Valle. In 1972, the company established the Construcap CCPS Engineering and Trade subsidiary from a merger between Construcap Engineering and Trade and Construtora Pereira de Sousa.


The company operates in both public and private markets in the segments of buildings, infrastructure, and energy. It completes a wide variety of projects such as pre-construction, structured projects, heavy construction and electromechanical assembly.


Construcap has a written Business Commitment which emphasizes the importance of safety, integrity, and excellence and also its relations with clients, partners, employees, and other interested parties. The company aims at continuously developing its processes to successfully complete its projects while considering the environment. Construcap is ISO 9001 and ISO 14001 certified implying that it continuously improves its products and services to satisfy customer requirements and that it complies with strict standards to promote environmental protection respectively.


Construcap has always produced quality outcomes, making it stand out in the construction industry. In 2012, the Exame magazine named Construcap, the most profitable construction company in Brazil. In 2015, the O Empreiteiro magazine published the Industrial Construction Ranking for the first time based on the number of industrial works done from 2013 to 2015. Construcap was one of the largest, securing the 7th position.


Flavio Maluf Explains the Economic Impacts of the Brexit Vote

In mid-2016, British citizens took part in a historic vote, which saw the country severe economic and political ties with the European Union. Brazilian businessman and corporate executive, Flavio Maluf, asserts that the withdrawal of the UK from the European bloc is likely to have both immediate and long-term implications on the global economy. According to Maluf, trade and investments between Britain and its former allies within the EU bloc will reduce.


Trade barriers are already being imposed. It should be noted that these tariffs didn’t exist previously. Despite this, Maluf opines that the withdrawal presents countries like Brazil an ample opportunity to form multilateral trade agreements with the United Kingdom. At the moment, the two countries do not have any significant ties. In addition, they are not each other’s main trade partner. Therefore, there is need to strengthen cultural and economic ties between the two since both stand to benefit significantly. The ties are likely to be fortified by the fact that Brazil no longer has to deal with the EU first when engaging with Britain.


Brief Notes About Flavio Maluf


Flavio is the current President and Board chairman of Brazilian conglomerate, Eucatex. This is a family owned corporation whose heritage spans more than 50 years. Flavio has served in different positions within Eucatex for the past two decades. He has a solid academic background having graduated with law and mechanical engineering degrees from Sao Paolo’s Fundação Armando Alvares Penteado Foundation (FAAP). Besides this, Mr. Maluf attended the New York University where he earned an MBA.


Mr. Maluf also heads Grand Food, a subsidiary of Eucatex. Nonetheless, what has catapulted him to global fame within the corporate world is his transformative leadership. His stewardship has been characterized by massive growth and expansion to previously uncharted domains. Besides this, he has helped modernize operations at Eucatex. As a result, the firm has consolidated its position as the leading supplier of construction components such as floor tiles and ceiling panels. It mainly supplies its products to construction and furniture companies. Eucatex is also involved in environmental conservation efforts and the improvement of livelihoods among local communities throughout Brazil.

Entrepreneur Dr. Avi Weisfogel Reaches Globally to Treat Sleep Disorders

Millions of Americans have trouble sleeping because of the stress in their lives, but many people suffer from sleep apnea or other disorders.  Avi Weisfogel is an expert on treating these sleep disorders, and he has established two agencies in Old Bridge, New Jersey to address them.

Healthy Heart Sleep was founded in 2012, and this agency is dedicated to helping other doctors and dentists increase and serve their patients who have sleep disorders. Dr. Avi Weisfogel holds lectures for doctors and dentists from around the world supplying them with information on the disorders and how to establish sleep clinics.

In 2015, Dental Sleep Masters is the third organization that Dr. Weisfogel has established. His wife assists him in managing this agency where dental appliances are used in the treatment of sleep apnea.

Dr. Weisfogel has been interested in sleep disorders and medicine since he was in college. He attended Rutgers University and earned a BA in biology and psychology, and then he graduated from New York University receiving his DDS.

Dr. Weisfogel began his entrepreneurial career when he opened his dental office in 1999 called Old Bridge Dental Care. His practice was very successful, and Old Bridge Dental Care won the “Best Dentist in Old Bridge” several years in a row. Dr. Weisfogel admitted in an interview with Ideamensch that being a dentist was not his passion, but his dental career proved to be the foundation of his later agencies.

The concept for Dental Sleep Masters emerged from Dr. Wesifogel’s passion for assisting those with sleep apnea and other disorders combined with his expert skills in marketing. By doing this, he created a niche that is not found in other places. Dr. Wesifogel is an extremely successful entrepreneur that is dedicated to helping others, and his career has allowed him to reach around the world with his philanthropic work.

http://www.mtv.com/artists/avi-weisfogel/biography for more.

This Girl Proved That WEN Cleansing Conditioner Is The Real Deal

With so many hair care products claiming to use natural ingredients, it’s hard to know which ones are telling the truth. One of the most popular products of all in the natural hair care market is WEN Cleansing Conditioner. By now, we have all seen those infomercials with celebrity hairstylist Chaz Dean promising that his unique formula transforms dull and damaged hair in no time.

Emily McClure decided to try the product out on her limp, fine and dull hair. In fact, she kept a hair diary so that she could keep track of her hair’s progress as she applied Wen Cleansing Conditioner to her hair each day. The results were surprising.

WEN Cleansing Conditioner’s Unique Formula

As it turns out, WEN Cleansing Conditioner really does contain a completely natural and plant-based formula. While most hair care products are full of sulfates that strip hair of its natural oils and contain synthetic preservatives, WEN Cleansing Conditioner by Chaz Dean (http://chazdean.com/) relies on botanical extracts and vegetable glycerin to gently cleanse hair while restoring much-needed moisture to damaged strands.

WEN Cleansing Conditioner also takes the place of many products in one bottle. The product acts as a shampoo, conditioner, leave-in conditioner, detangler and deep conditioner.

The Results

Although Emily was dubious about the product’s lofty claims, she quickly discovered that WEN Cleansing Conditioner does what it promises. After just one day of using the product, her hair was noticeably healthier, softer and more voluminous than ever before. She continued to use the product on her hair daily. Each day, her hair was softer, shinier and fuller.

By the end of the week, Emily’s friends commented on how gorgeous her hair was. After just seven days of applying WEN Cleansing Conditioner to her hair, Emily had achieved full, lusciously soft and healthy hair that she had never before thought possible.

For more product information, visit the Wen.com website and official Facebook page.