Fabletics; The Brand that is Making Waves in the Fitness Industry

Many companies have been cautious when considering the establishment of pop-up stores. Users commonly browse at the store and look for cheaper items in other places. This has made it hard for the stores to thrive because they are not selling as much as they would like.


Fabletics has been an anomaly because of their approach to retail stores. Their tactic has been termed as reverse showrooming since they have made browsing to work for them. The current strategy allows them to organize events in the community where they can engage with the members of the public. This means that they connect with the local markets on a personal level and establish trust with them. They are able to listen to what the people want and then strategize their model and products around those needs. The membership model that the fitness company uses has aided them in understanding their customers and giving them personalized service.


The strategy has worked out for them so far. This is judging by the numbers that they record. More than 20% of the people who enter into their stores are prospective customers. A huge percentage of visitors to the store are actual members. Fabletics has integrated syncing technology into their stores. The piece of clothing that a customer tries is automatically added to their shopping cart. Fabletics is able to provide a seamless shopping experience to its members.


CNBC recently interviewed Kate Hudson. She offered a few success tips in the interview that aided her to grow the brand into what it is today. Kate advises that one should identify marketing opportunities early enough because they can be what set you apart from other brands. She says that managers and business owners should try and be at the top of the game. This helps one to know how the business is performing and where improvements have to be made.


Kate also noted that data analysis would allow you to determine prices and create products depending on the demand. There is a lifestyle quiz that Fabletics offers on its site. The quiz helps them to know your tastes and what you like so that they can recommend the best gear for you. There is a wide variety of items for you to choose from and you are assured to find something that you like.

Lime Crime: What Makes Their Products Unique?

Makeup has given many people a reason to stay confident and express themselves. Studies have shown that people who wear makeup feel good about themselves and they get a boost of self esteem. While there are many makeup brands in the market, some people, especially women, do not know how to pick makeup that complements their skin and complexion.



If you are looking for ways of changing your look, try Lime Crime products today. They have a wide range of products which are designed to give women as many makeup options as possible. Their makeup products come in various colors to suit various skin types, complexions and even outfits.



Where Did the Brand Name Come From?



Many women, as well as men, use products by this brand but they do not know the genius behind the brand. The founder and CEO of the brand is Doe Deere. Doe has a creative streak and she harnessed her passion for color and fashion to come up with a brand that has now become a force to reckon with.



Range of Products



One of the products associated with the line is the matte lipstick trend. Doe will go down in history as one of the pioneers of matte lipstick in the beauty industry. The matte Velventines come in different shades of colors, especially in red.



After launching their matte lipstick, they created other colorful lipsticks including the metallic Velventines and recently, the diamond crusher bundle. Their other lip products in the bundle include Cheap Thrill, Choke and trip.



Apart from lip products, Lime Crime also makes eye makeup products and nail polish. They also have facial products including their highlighter which is recommended for use on the cheeks, lips, nose and the cupid’s bow.



Why this Brand?



When you choose makeup products, it is important to consider the safety of your skin as well as the quality of the products. With this brand you get both. Their products are vegan and cruelty-free. They are also made with all the care and love to make your face look its best at all times.