Fabletics; The Brand that is Making Waves in the Fitness Industry

Many companies have been cautious when considering the establishment of pop-up stores. Users commonly browse at the store and look for cheaper items in other places. This has made it hard for the stores to thrive because they are not selling as much as they would like.

 

Fabletics has been an anomaly because of their approach to retail stores. Their tactic has been termed as reverse showrooming since they have made browsing to work for them. The current strategy allows them to organize events in the community where they can engage with the members of the public. This means that they connect with the local markets on a personal level and establish trust with them. They are able to listen to what the people want and then strategize their model and products around those needs. The membership model that the fitness company uses has aided them in understanding their customers and giving them personalized service.

 

The strategy has worked out for them so far. This is judging by the numbers that they record. More than 20% of the people who enter into their stores are prospective customers. A huge percentage of visitors to the store are actual members. Fabletics has integrated syncing technology into their stores. The piece of clothing that a customer tries is automatically added to their shopping cart. Fabletics is able to provide a seamless shopping experience to its members.

 

CNBC recently interviewed Kate Hudson. She offered a few success tips in the interview that aided her to grow the brand into what it is today. Kate advises that one should identify marketing opportunities early enough because they can be what set you apart from other brands. She says that managers and business owners should try and be at the top of the game. This helps one to know how the business is performing and where improvements have to be made.

 

Kate also noted that data analysis would allow you to determine prices and create products depending on the demand. There is a lifestyle quiz that Fabletics offers on its site. The quiz helps them to know your tastes and what you like so that they can recommend the best gear for you. There is a wide variety of items for you to choose from and you are assured to find something that you like.

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